I use my DVR frequently.
Almost everything that I watch on TV is recorded. I will be honest I don’t
like commercials. With that said I completely agree with Ted Herbert when he
spoke out against skipping through commercials.
The DVR is bad for
the commercial industry and the companies that use commercials. Though not all
that much different than before the DVR. Before the DVR people used to talk,
use the restroom, and make popcorn during the commercials, now people just
fast-forward through them.
I am not sure what
can be done to save the commercial industry. People don’t usually like watching
commercials unless it’s during the Super Bowl. People usually fast-forward
through the commercials, talk, or go do something else. Commercials have gotten
a lot more interesting in the one to two years. I sometimes find myself
stopping while fast-forwarding and rewind to watch a commercial that seems
interesting. Commercials have caused me to watch a new show or buy a new
product before. So commercials are still affective. They just aren’t quite as
effective as they used to be before the DVR was invented. I now see a lot of
products being advertised to TV shows. A few years ago Kyle XY advertised Sour
Patch Kids, Kyle XY being one of my favorite TV shows I went out and bought
Sour Patch Kids.
All in all I believe
that the DVR does more good than harm. It helps out the television industry
because people can watch their favorite shows whenever they choose to and
people spend more money on cable, Pay Per view, DVRs, and better TVs. It harms
the commercial industry and companies because people don’t have to watch
commercials anymore and most choose not to watch them.
I think that
companies should start advertising on TV shows. Because people still watch
them. Companies need to do what Sour Patch Kids did. Have a character drink a
Pepsi or eat a Snickers bar or shop at Walmart.
